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Outsourcing Website Development & Digital Marketing to the Philippines

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Outsourcing Website Development & Digital Marketing to the Philippines

Outsource to the Philippines

Starting a virtual team outside your country is not always as easy as it may seem. There are a lot of challenges to overcome. Website development and digital marketing jobs are frequently outsourced to countries like the Philippines and India.

There are a lot of factors to consider when outsourcing such projects. I will discuss with you some of them in this article. Most people ask me, “is it okay to look for a Freelancer or an Agency”? The answer depends on the project’s depth and the tasks you are looking to complete. In my experience, both scenarios work, but there are advantages and disadvantages. 

Quality yet cost-effective

The Philippines is a low-cost outsourcing destination, with most developers and agencies charging half the cost compared to many other countries. The average hourly rate is $12-20 per hour.

Compared to $24-60 per hour in the United States, Canada, Australia, and the UK, it becomes evident how partnering with an experienced programmer or agency provider in the Philippines can save an organization a significant amount of money.

 The disadvantage here is how you can find the best fit for your business. With numerous online resumes and portfolios, I can tell you how hard it is to source for what your business needs. 

A highly skilled workforce

Filipino programmers are highly-skilled, speak English as their first language, and have experience working on various projects. Before completing college or University in the Philippines as a Computer Science student, you will need to pass your Thesis. In this case, they gain hands-on practical work, giving them the edge to effectively tackle on-the-job issues. There’s a reason that multi-national companies like Google, Amazon, and Facebook utilize the Philippines for business process outsourcing.

Not only are Filipinos highly proficient in English, but they are also trained in the subtle cultural nuances of many different countries. Most Filipinos can quickly adapt to different work cultures and ethics.

Outsourcing Website Development & Digital Marketing to the Philippines

Flexible and Amenable

Filipinos are naturally resilient and adaptable. They can easily adjust to changing shifts so that they can work during work hours in different time zones. They are also highly trainable so that they can keep up with new tasks and job specifications quickly and effectively. They are not lazy, and most of them can work in graveyards if needed.

They are able to work well under pressure due to their patient and calm demeanors. The positive attitude Filipinos have towards work is what generates the success behind outsourcing teams in the Philippines.

English language proficiency

The Philippines’ English competency is ranked 18th out of 122 countries and is ranked second only to Singapore in Asia, which garnered a score of 635. 

English is also one of the official languages of the Philippines and is used as a way of verbal and written instruction across the country’s educational systems and institutions.

To avoid disappointment, I moved to the Philippines. I have been helping agencies and business owners to find the right fit for their businesses. I do a face-to-face meeting with the employee or the agency to make sure whatever they say on their portfolio or resume matches what they can offer. There are a series of the processes I use to determine if they can provide long-term or short-term services. I am a programmer, digital marketer, and WordPress WordCamp Speaker. I have been in the industry for more than ten years helping companies outsourcing and managing their projects.  

Are you looking to outsourcing your projects to the Philippines?
I can be of help. Call me on my US number +1 732 325 2170 / Philippines number +63 923 801 4105
or email me at or

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